Comments in social media

Social media is growing faster than ever, but that doesn’t mean it’s always easy to stay on top of the latest trends. We’ve got you covered with these tips for helping to engage your market to comment on your post.

Comments are a valuable social media metric to track

Reach and impressions are important, but comments give you direct insight into the audience that’s engaging with your content. Comments provide a direct way of measuring how many people are paying attention to your posts.

Comments are not just for getting feedback from customers; they are a way to start conversations and cultivate real relationships with potential customers through social media. And they give you valuable insight into what people liked or didn’t like about your post so that you can make improvements next time.

If you’re trying to get a pulse on how your customers are feeling, it’s better to focus on comments over likes and shares.

If you’re trying to get a pulse on how your customers are feeling, it’s better to focus on comments over likes and shares. This is because when someone likes or shares content in social media, they may not actually be expressing their feelings about the content; they could just be doing what they think is expected of them. They might do it because their friends like or share certain things and don’t want to look bad by going against the grain—or maybe they just want more followers so that more people will see their tweets or posts? Either way, liking something doesn’t necessarily mean that person agrees with what was written; it could just mean he/she found the topic interesting enough or funny enough that he/she wanted others to see it too.”

There are many ways to entice comments

There are many ways to entice comments on social media, but there’s one question that always seems to work: “What do you think?”

For example, if you’re posting a photo of a product launch, ask your followers what they think. Or if you’re sharing an article about new plans for a park in your city, ask readers if those plans sound like something they’d be interested in seeing come to fruition.

The point is this: asking for their input and opinions will encourage people to comment on your post and share their thoughts with others who might be interested. It also gives them an opportunity to express themselves publicly (and show off how awesome their ideas are).


In conclusion, we can see that comments are an important metric to track and monitor. Not only do they show your customers’ feelings about your brand and products (good or bad), but they also give you valuable insights into what’s working (or not) in your marketing efforts and provide some direction on where to go next. The best part is that there are many ways to entice people into commenting by offering them incentives such as giveaways or discounts.


ositive—64% of comments are neutral at best, according to research by Sprout Social. To help your brand get the most out of social media feedback, here’s what you need to know: Encourage customers who have interacted with your brand on Facebook or Twitter or in person at an event with a product sample (or whatever it may be) to comment online. You can do this through contests like ours that encourage people who have interacted with our products online or at an event but not yet commented online (and possibly never will) to leave feedback about their experience with our company as a whole. This can help ensure that those who do provide feedback are also those who have had firsthand interactions with us already and therefore might feel more passionate about what they have experienced from us as well as more inclined toward future support from us moving forward since they’ve already gotten something out of interacting with us before now such as trying one of our products first hand

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