In the golf industry a recent trend has grown of online golf influencers and celebrities. Influencers like Good Good Golf, Bob Does Sports, and a variety of others have grown an audience of millions and arguably have grown more notoriety in the sport than 95% of professional golfers. These influencers have utilized trending social media platforms to grow their audience and connect with the online golf community. So the question is how can golf courses use the same social media platforms as trending influencers to grow their online audience? In recent years the golf industry has been making strides to attract a younger demographic to the sport. One effective way golf courses have been doing this is by utilizing popular social media platforms to showcase the features of the course and engage with the online golf community. There are simple things public golf courses can do to maximize their social media pages and grow their online audience / course attendance for the season!
1. Create Engaging Videos to Highlight Course Features:
One of the most effective ways golf courses can attract golfers is by creating engaging videos that highlight the unique features of their course. These videos can showcase stunning landscapes, challenging holes, and course facilities. By harnessing the power of visual storytelling, golf courses can provide a virtual tour that captivates young golf enthusiasts and motivates them to visit in person. Focus on creating videos for social media platforms like TikTok and Instagram reels to maximize reach.
2. Highlight course amenities:
Use your social media platforms to highlight course amenities like the club house, food and beverages, and anything else that helps your course stand out. Creating videos highlighting local partners and course amenities can help your course stand out online. Providing golfers insight on what your course has to offer outside of 18 holes can inspire online viewers to become real life visitors.
3. Engage with the Golf Community on Instagram:
Instagram is a widely popular platform among young individuals, making it an ideal channel for golf courses to connect with a younger audience. By actively engaging with users, golf courses can foster meaningful relationships and create an online community. This can be done by responding to comments, liking and sharing user-generated content, and collaborating with popular golf influencers. Through these interactions, golf courses can humanize their brand and attract young golfers who feel connected to the course’s community.
4. Embrace the Power of TikTok:
TikTok has become a phenomenon among younger generations, providing golf courses with an innovative and unique way to engage with potential golfers. Golf courses can create short, snappy videos showcasing interesting shots, trick shots, or behind-the-scenes glimpses of professional tournaments held on their course. By tapping into the viral nature of TikTok, golf courses can increase their visibility, attract attention, and create a buzz around their brand. As the golf industry strives to attract a younger demographic, utilizing social media platforms has proven to be a successful strategy. By creating compelling videos to showcase course features, sharing course content, and actively engaging with potential golfers on platforms like Instagram and TikTok, golf courses can tap into the interests and preferences of younger generations. By embracing social media and adapting to modern communication channels, golf courses have the potential to captivate and inspire a new generation of golf enthusiasts.
